Search Engine Optimization
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs). It involves various strategies and techniques aimed at increasing organic (non-paid) traffic to a website from search engines like Google, Bing, and Yahoo.
It’s important to note that SEO is an ongoing process that requires consistent effort and adaptation to algorithm changes. Working with an experienced SEO professional or agency can help ensure your website is optimized effectively and stays ahead in the competitive search engine rankings.